Wines with Purpose.
pur-pose: /ˈpərpəs/the reason for which something is done or created or for which something exists
So what?
To ask so what is really to ask why? Why does this matter?
At So What, we take out the guesswork for you and vet each and every bottle that hits the shelves and our clubs with this simple phrase in mind. Every bottle has a specific reason for being here. They are inspired and inspiring. They represent family, farms, and communities who show through wine how the tiniest shifts in decision-making can have an enormous impact in the greater world. Through our club, classes, and experiences, we want to write you into these stories. Who knows? They just might change your life.
we have a club!
So What Wine Club is unlike most in that each month we want to sip and celebrate one 'So What' at a time. Let's crack open all the buzzy terms together, like old vines, bad ass women, Biodynamic farming, natural winemaking, indigenous grapes, minerality, and so much more! Still time to join for our 15% founder discount that can be applied to your entire wine purchase on pickup days, plus many more benefits as a club member.
Partager: A Journal
The Beauty and Intelligence of Old Vines
Feb 9, 2024
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Why so what?
Oct 24, 2023
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Please, Come in...
It's ok if you don't recognize some of these labels. They are harder to find gems from all over the world meant to strike a conversation when you come to visit So What. We can't wait to tell you more...
Please, Come in...
It's ok if you don't recognize some of these labels. They are harder to find gems from all over the world meant to strike a conversation when you come to visit So What. We can't wait to tell you more...
Please, Come in...
It's ok if you don't recognize some of these labels. They are harder to find gems from all over the world meant to strike a conversation when you come to visit So What. We can't wait to tell you more...